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Nickelodeon Consumer Products has signed major back-to-school deals for SpongeBob SquarePants with leading licensees and retailers in Italy and India – the latter just starting its back to school season.
Italian licensee Accademia is set to launcha wide range of fashion-ledproducts that will appeal to all ages from children to young adults for the back-to-school season in 2012, through boutiques and specialist stores. |
The Accademia deal is the first in this category since consumer products inspired by the fun animation were relaunched in Italy this year by new licensing agent Rainbow, backed by extensive TV exposure on Nickelodeon, Italia 1 and Boing.
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Categories in the deal are backpacks, binders, book covers, book labels, correction tape, day planners and organizers. In addition products include diaries, erasers, folders, geometry sets, luggage, notebooks, note cards, paper clips, pencil cases and pouches, pencils, pens, rulers, sharpeners, wallets and writing paper. |
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In India, the country’s largest hypermarket chain Big Bazaar – part of Future Group – launched its back-to-school collection featuring the iconic character last week.
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Comprising colouring pencils, crayons, erasers, sharpeners, sketch pens, pencil pouches, oil pastels, compass boxes and money boxes, the product is supplied by licensee B Vishal Corporation. |
The launch is being supported by broadcast, in-store and digital activity including promotion on Facebook, Twitter as well as on the Nick India website, www.nickindia.com.
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In Germany, SpongeBob SquarePants advent calendars from licensee Rübezahl hit stores recently for the key Christmas and end of year selling season. |
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