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Beanstalk, a leading brand licensing agency and consultancy, today spoke of another strong year for the agency in Asia and how the region has further cemented its importance for the licensing industry as a whole. “The Asian office has contributed significantly to the success of Beanstalk’s overall global business in 2011,” said Ciarán Coyle, Managing Director, International, for Beanstalk. “Asia is a hugely important market both from a manufacturing and consumer point of view. The speed with which partners here can develop and deliver product has had a great impact on our ability to service our global digital and fashion clients this past year. We have successfully secured major licensing partners from the region to service both the local market as well as key international markets, and as a result, we are responding to consumer demand and delivering product to market faster than ever before.” “Digital properties are certainly driving business for Beanstalk in the entertainment sector and we signed ten key licensee partnerships in 2011 for our newly acquired client Talking Friends, four of which were major agreements developed by our Hong Kong office. In addition, demand for product from our celebrity and fashion client roster remains high here. We are in negotiations for a number of opportunities for the British fashion brands Aquascutum and Jaeger, and 2012 will see the introduction of Paris Hilton’s eyewear line exclusively for the Asian market.” said Coyle. “We are anticipating high demand for our digital entertainment, celebrity and fashion clients at the Hong Kong International Licensing Show,” Coyle concluded. “We are confident that Beanstalk and its clients will continue to experience significant growth in 2012, which will further cement Beanstalk as the agency of choice in Asia for world-class brands.” Ciaran Coyle will be speaking at the Asian Licensing Conference on 10th January at 16:30 on the subject of “Branding of Characters and Fashion – Opportunities for Lifestyle Products.” |
