CE Global Brand Advisors PENTHOUSE and CHIPPENDALES

PENTHOUSE was founded in 1965 as the only realistic alternative to the Playboy Magazine. Today, PENTHOUSE has firmly established itself on the licensing market – and is still on a growth curve. With a prime focus on textiles and trend/lifestyle products PENTHOUSE mainly target teenagers and young adults. CE Global Brand Advisors, Swiss subsidiary of Bad Homburg-based licensing agency Celebrities Entertainment, is proud to have initiated and decisively shaped PENTHOUSE licensing on the European market. p:os Handels GmbH was one of the first licensees in German-speaking territories and is able to look back on a hugely successful “PENTHOUSE – Year” 2011. More than one million licensed energy drinks and kegs of beer plus 100,000 PENTHOUSE Advent calendars – sales figures 2011 speak for themselves. Today PENTHOUSE licensees include big names like Curly & Smooth, Sunset Int., Sorbo Fashion, Amplified Clothing, Reinders Poster, and many more.

The CHIPPENDALES is a worldwide premium brand for Lady’s entertainment. Around the globe, the hottest boys on Earth make women hearts beat faster, when they step onto the stage and start their extraordinary show. With an average of 70 shows per year and an extremely loyal following Germany, Austria, and Switzerland are the second strongest market after the United States. As with PENTHOUSE, p:os Handels GmbH was also one of the first licensees on board of the CHIPPENDALES and success proves them right. The first CHIPPENDALES product launched by p:os, an Advent calendar and the equivalent to the PENTHOUSE Advent calendar, has been sold about 100,000 times. Large orders have already been placed for the newly developed CHIPPENDALES energy drinks and beer cans, that are scheduled for release in 2012. “These figures definitely prove the potential of this license”, says Ulf Vespermann, managing director, CE Global Brand Advisors, happily.

In 2012 the team of CE Global Brand Advisors will strive to further expand the licensing of the CHIPPENDALES brand and is always happy to assist interested licensees with further information.