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Take Me Out is the provocative, visual and electrifyingly funny dating show where one male contestant attempts to impress 30 women with the aim of securing a date with one of them by the end of the night. The Take Me Out Flirting app, developed by leading multimedia social app developers Handmade Mobile Entertainment, will enable users to set up their own profile and find their ideal dating partner by using the chat, flirt, virtual gifting and virtual currency features within the app. Fans of the show will be able to connect with each other, chat with past and present contestants of the show, as well as have the chance to become a VIP in the virtual resort of ‘Fernandos’. The app can be downloaded from app stores or can be accessed on web and mobile web from www.takemeoutflirting.com. Matthew Dicks, CMO, Handmade Mobile said: “It is with great enthusiasm we have the opportunity to work with FremantleMedia Enterprises for the development, monetization and marketing of the Take Me Out Flirting service. The partnership is perfectly timed to execute a best in class app that builds on the reach of the TV broadcast.” FME has a number of licensing agreements in place for the brand, these include a deal with Rocket Games which produces the Take Me Out boardgame. The game has been distributed by Esdevium Games and is available from WHSmith, Tesco, HMV and Selfridges. Other deals include Somerbond which produces branded female and male apparel collections of underwear, nightwear and T-shirts, these are available in Matalan, River Island, Tesco and Primark; and Roy Lowe will produce branded socks, which are set to hit retailers in 2012. Take Me Out first launched in the UK on ITV1 in January 2010 and has since achieved massive ratings in its primetime Saturday night slot. Local versions of the format are produced in 18 countries worldwide including Spain, Germany, China and Australia |
