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In addition to regular appearances in CBeebies Weekly, the new deal will see Everything’s Rosie starring in CBeebies Animals magazine, which mixes CBeebies characters with pictures of real animals, and CBeebies Toybox, which features an ensemble of pre-school favourites from the channel. “Everything’s Rosie has already proved to be a big hit with CBeebies Weekly magazine readers, so we’re looking forward to extending the content into CBeebies Animals and Toybox. Rosie and her lovable friends are the perfect fit for our pre-school titles,” says Pauline Cooke, Publisher, Pre-school magazine, Immediate Media Co. These new publishing deals are the latest additions to an impressive licensing programme. Nearly 30 Everything’s Rosie licensees are currently on board including Vivid Toy Group, Egmont, NBC Universal, Blues Clothing, Brand International Group, GB eye, Roy Lowe & Sons, TDP Aykroyds, VMC Accessories, Vogue International, Worlds Apart, Zap and Zeon. Categories include toys, DVDs, footwear, board games and puzzles, apparel, bedding, lunchware, bags and posters. “We are delighted to be adding these compilation magazines to our existing publishing portfolio and to be strengthening our relationship with Immediate Media Co. The publishing team at Immediate Media are great to work with and really understand the brand values of the series. By expanding into these new CBeebies titles, an even wider range of children will be able to enjoy their favourite characters from the series, boosting the profile of the brand even further within the UK market,” says Natalie Llewellyn, Assistant Producer at V&S Entertainment. Everything’s Rosie is a HD CGI pre-school animation, aimed at girls and boys aged 3 to 6 years. Rosie has been broadcast on CBeebies since May 2010 and is one of the channel’s top rated shows. This vibrant and wonderfully upbeat series centres on Rosie, a little girl with a taste for adventure, and a cast of equally lovable characters such as Bluebird, Will, Holly, Big Bear, Oakley the ancient oak tree and Raggles the rabbit. Rosie and her friends are positive, bright and inspiring role models - offering fun, laughter, discovery and timeless life lessons to pre-schoolers. A third series of the show is currently in production and will air in 2012. |