|
Rainbow is pleased to announce an important new addition to the management team : Ms Bettina Koeckler joined the Italian animation leading company as Senior Vice President and General Manager Global Consumer Products.
After concluding the partnership with Nickelodeon to broadcast Winx Club, Rainbow has now achieved its next objective which is to reinforce its corporate management by bringing in a General Manager to lead the global consumer products initiatives across all of Rainbow's properties. A licensing industry veteran with over 18 years experience, Koeckler will oversee the global consumer product business of the Rainbow portfolio across all brands and will develop global strategies for the company’s new brands (i.e. Huntik, Gon, Mia & Me).
“We are glad to add someone of Bettina’s caliber to our staff” - said Iginio Straffi, President and Ceo of Rainbow. - “She brings a wealth of industry knowledge and experience and I'm confident she will contribute significantly to our efforts to grow our company”. Prior to her new appointment, Koeckler held the position of Senior Vice President Licensing at Chorion. | 
