Animal Planet - Key Focus As Dei Leads Presentation Slate From Dedicated Branded Stand, B-22 In Hall 6

Discovery Explore Your World - Multiple Licensees To Premiere Products At This Year´s Show

Discovery Enterprises International (DEI) is proud to unveil details of its brand line up at Nuremberg 2012 – Europe’s largest toy fair, taking place 1-6 February 2012.

The licensor will be making its debut on the show floor operating from a dedicated Animal Planet-branded stand – a space they will be sharing with Wow! Stuff, DEI’s official EMEA master toy licensee for Animal Planet.

Ian Woods, Licensing Director, Discovery Enterprises International, Europe comments, “We’re dedicated to thinking outside of the box to create innovative consumer products that harness the power of the Discovery brand. Animal Planet is recognized as an expert authority on the animal kingdom making it the perfect property for relevant and exciting toy propositions. Nuremburg will offer us a platform to hold conversations with key licensees and retail partners to build upon this evergreen brand at such an exciting time in its lifecycle.”

Discovery’s brands will also be represented across all corners of the show floor as four licensees for the new Discovery Explore Your World licensing programme – a real world brand which seeks to cultivate curiosity, spark new ideas and instil a life-long passion for discovery in boys ages 6-12 – prepare to premiere their products to the trade for the very first time.

Discovery Explore Your World partner, Oregon Scientific (Hall 4), will showcase its state-of-the-art technological and educational toys. Also exhibiting for both Animal Planet and Discovery Explore Your World brands are Trefl (Hall 10.1) for puzzles and games, Cartamundi (Hall 10.1) for playing cards and Lisciani Giochi (Hall Hall 6) for educational toys.

Furthermore, Grani & Partners (Hall 12) will debut its Discovery Explore Your World magazine in addition to the official Animal Planet magazine. Meanwhile, representing Animal Planet, Wow! Stuff (Hall 6) will unveil its Animal Planet-branded Air Swimmers for the first time, together with other remote controlled products from Discovery’s second largest international channel brand. The latest addition to the Animal Planet fold, Fun 2 Give will showcase its pop-up tents for the Benelux market.

To schedule a meeting with a DEI representative in advance the Nuremburg Toy Fair, please contact Charlotte Bishop on +44 (0) 20 8811 3049 or email charlotte_bishop@discovery.com