Off the back of a successful showcase at this year’s Toy Fair in London, hit pre-school series Everything’s Rosie is gearing up for an exhibition of global proportions at the Spielwarenmesse International Toy Fair in Nuremberg. V&S Entertainment Ltd, the producer of Everything’s Rosie has seen the series’ licensing programme expand across Europe in recent months, with new licensees being added on a regular basis. Now with over 40 licensees on board across the UK and Europe, Everything’s Rosie is looking to further develop its licensing activity into new territories and new product categories.
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From the UK, Everything’s Rosie’s master toy licensee, Vivid Imaginations will be at the show with new Rosie products for the S/S12 season including the ‘Playground Playset’, ‘Posable Figurines’, the ‘Chatty Phone’ and ‘Let’s Dance Rosie’. For A/W12, Vivid will be showcasing the highly-anticipated ‘Pink Playhouse Playset’ which is expected to be a bestseller for Christmas 2012. Vivid has global manufacturing rights and will present new products in the Rosie line plan to toy distributors in key markets where the series is broadcast including Canada, Hispanic USA, Spain, Portugal, France, Italy, Norway, Finland and South Africa.
Another UK licensee, Jumbo Games is exhibiting a number of Everything’s Rosie products including a new 3D game – Raggles the Reporter – featuring Raggles the rabbit and his camera, which is scheduled to launch in the UK for summer 2012 and a new Everything’s Rosie Lotto Game. Other products such as the Everything’s Rosie 35pc Puzzle Assortment and 15pc Floor Puzzle are already available and are proving popular with retailers. |
Due for launch in the UK for autumn/winter 2012, HTI is showcasing a range of Everything's Rosie wheeled toys. Products include a wide-ride scooter, 10” and 12” bikes, quad skates plus helmets and protection. In addition, HTI will be unveiling some samples of Everything’s Rosie doll’s pushchairs and prams.
Spanish licensees will have a wide range of Rosie products on display at Nuremberg with products from Giochi Preziosi, IMC, Claudio Reig and STOR, covering secondary toy, musical toys, and melamine lunchware. Giochi Preziosi is master toy distributor for the Vivid toy line and will have these products available at the show.
“The licensing programme for Everything’s Rosie is really picking up speed across Europe with licensees in Spain, Italy and Portugal now coming on board and starting to produce a striking range of merchandise to complement the existing licensee base,” says Julie Quirke, Director of Licensing at V&S Entertainment. “It is important for us that Rosie has a presence at the Nuremberg show as it helps put Rosie out there in front of the trade not only from other European territories but from further afield too.”
For more information on the complete range of Everything’s Rosie product, please visit www.everythingsrosie.com. |