• Full-year net revenues increased 7% to a record $4.29 billion compared to $4.00 billion in 2010;
• Full-year International segment net revenues up 19% to $1.86 billion; and
• Boys category revenues increased 35% and Preschool category grew 4%.

 
Hasbro, Inc. today reported revenue and earnings growth for 2011. For the full-year 2011, the Company reported record revenues of $4.29 billion, an increase of 7%, compared to $4.00 billion in 2010. For the fourth quarter 2011, the Company reported net revenues of $1.33 billion an increase of 4% versus $1.28 billion in 2010.

"In 2011 we delivered strong growth in our international business driven by continued investments in advancing our global capabilities," said Brian Goldner, President and Chief Executive Officer. "However, we did not meet our expectations for growth in the U.S. and Canada segment, as we experienced weaker demand than we had anticipated, especially post-Thanksgiving, including challenges in the Games & Puzzles category. We have taken significant steps by putting new leadership and new plans in place to re-accelerate growth and innovation in both of these important areas."

"Globally, the Hasbro team is focused on the key tenants of our branded-play strategy, which is centered on relentless innovation of our core brands, the invention of new brands, and the expansion of play experiences into new immersive brand expressions," continued Goldner. "We are confident that through the execution of our branded-play strategy Hasbro is well positioned to deliver the innovation and brand experiences that our global consumers want and that will drive long-term value for our shareholders."

For the full-year 2011, worldwide net revenues grew in the Boys and Preschool categories. The Boys category increased 35% to $1.82 billion led by growth in Transformers and Beyblade and the Preschool category grew 4% to $553.0 million supported by the introduction of Sesame Street. These increases were partially offset by a 10% decline in the Games & Puzzles category to $1.17 billion and an 11% decline in the Girls category to $741.4 million. Despite declines in these categories several brands posted year-over-year growth including Magic: The Gathering, My Little Pony and Baby Alive.

U.S. and Canada segment net revenues were $2.25 billion for full-year 2011, compared to $2.30 billion in 2010. The segment experienced growth in the Boys and Preschool categories offset by declines in the Games & Puzzles and Girls categories. The U.S. and Canada segment reported an operating profit of $278.4 million compared to $349.6 million in 2010.

Full-year 2011 International segment net revenues increased 19% to $1.86 billion versus $1.56 billion in 2010. Net revenues in the International segment reflect growth in the Boys category. The International segment reported an operating profit of $270.6 million, up $60.9 million or 29% versus $209.7 million in 2010.

Entertainment and Licensing segment net revenues for full-year 2011 were $162.2 million, up 19% from $136.5 million in 2010. The growth in the segment reflects the sale of television programming globally, as well as movie and merchandise related revenue from Transformers: Dark of the Moon. The Entertainment and Licensing segment reported an operating profit of $42.8 million versus $43.2 million in 2010.