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January 2012 saw BotD exhibit for a third year at the Hong Kong International Licensing Show. Following the success of 2011’s show BotD signed Pacific Licensing as agents for Asia-Pacific & successfully licensed the key categories of stationery (Philippines), bedding, home furnishings & apparel (Thailand), & stationery, bags, homewares & gifts (Indonesia).
Karen Duncan of BotD says, “The 2012 show was extremely busy with many exciting meetings & an increase in visitors to the stand from China.” Karen adds, “2011 was our first year with agency representation in Asia-Pacific & we have scored some fantastic licenses. 2012 promises even greater success as we grow & support the BotD programme in the region. With immense interest in FABric Animals & Groovy Chick we look forward to consolidating in presence in the Asia-Pacific region.”
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