Spreading smiles is what The Smiley Company does best and it looks like Asia is feeling the love with three new exciting deals. Licensee Red Line are all set to create a range of jewellery which will roll out throughout Asia, Impact Licensing will create an extensive home and house ware line including towels, curtains, bed linens and robes for the Taiwanese market and from Maruka Corporation a fun range of colourful beach accessories just in time for the Summer months.

Europe is next with exciting new deals with French licensee Les Nunettes for super fun fashion sunglasses created for club-goers, La Fayette have come on board to spread smiles in Israel with a jam-packed stationery range and Trading Compass will produce a collection of temporary, removable tattoos.

And because they love Smiley so much existing licensees Fashion UK (apparel for UK and Ireland), Case Scenario (laptop and phone covers) and Beniamin (Back-to-school products for Poland) have all renewed their deals whilst stationery giants Herlitz have extended their stationery and gift deal to include South Africa.