Nighty Night - The global success in Apple's App Store

HL Licensing - February 2012
 

 
NIGHTY NIGHT (Schlaf gut! in the German speaking version), the interactive bed-time book for children 2+ and their parents, is a real success story. Heidi Wittlinger, Academy Award nominated animator, designer and director and mother of a little child, created and realised her own idea. An animation studio developed the Nighty Night App for Apple‘s iPhone and iPad. With maximum speed Nighty Night reached #1 in the App Store rankings for paid books in GAS, Spain, Italy, the Nordics, Benelux, Russia, Turkey, USA, Brazil and in 21 other countries! The lovingly designs and the cute and memorable characters of the digital book inspire children and parents throughout the world.

Synopsis:
Night falls, the moon is high and everywhere the lights are turned off. Only at the farm-house all windows are still lit-up. The animals are sleepy too. Can you turn the lights off? Children from 2 - 4 years love to turn out the lights and put the animals to bed, getting themselves into the mood of going to bed soon. In “Nighty Night” kids interactively get to know farm animals whilst turning off all lights until everybody is peacefully asleep. This carefully designed, soothing book is the ideal help for a daily getting-to bed ritual.

A Story of Success
  • Rated #1: iPad Books (in paid Apps) in Germany, USA , Italy, Spain, Russia and 31 other countries
  • More than 100.000 sold Apps
  • APP STORE ESSENTIAL / part of the German iPad starterkits (selected by Apple)
  • “Nighty Night” as a long-seller: One year after being published in the App-Store, “Schlaf gut!” (the German version of “Nighty Night”) is continuously in the TOP 10 (paid Apps in BOOKS) after a fulminant start right from the beginning. WINNER Editor´s Choice Award (Children´s Technology Review)
  • "App Of The Week" in China

Reviews in The Guardian, USA Today, DER SPIEGEL, ComputerBild or at various online services have been almost upbeat!

The property Nighty Night is highly beloved by kids and parents and very educational. Small and big users instantly develop strong sympathy for the cute and memorable characters and the lovingly design. Both parents and children connect absolute positive feelings and memories with Nighty Night. Due to this fact as well as the international success story, Nighty Night is an ideal license property your revenues will benefit from! And a second Nighty Night book is already in planning!

A market leader already became a licensee for a physical bed-time book. Concrete negotiations are running in the toys category.

Please find further information about Nighty Night at HL Licensing. They're looking forward to new licensees within Plush, Toys & Games, Apparel & Footwear, Home Textile, Toddler & Baby Products, or Food & Beverages categories.