TCC GmbH develops the second large campaign for the discount supermarket chain

Looney Tunes collecting card campaign, which starts on 5th March nationwide in about 2,400 PENNY-Markets with Bugs Bunny and friends, will bring collecting, trading and playing cards up to date again. Through 21st April 2012 customers will receive a free collectible bag with two of 36 Looney Tunes collecting cards showing children how much fun an active way of life based on sports and healthy food can be. The Continuity Company Düsseldorf (TCC), a special service provider for bonus programs developed the second customer retention campaign for customers with PENNY-Markt GmbH.

Collecting, trading and playing – The Looney Tunes collecting card campaign
The collecting cards are divided into six different sports categories. The customer therefore has the opportunity not only to collect and trade the cards but also to play classic quartet games. The assortment contains 12 special cards, six diet cards, which can be used to upgrade the quartet and six glittering cards. There will also be a “totally crazy Sports Arena” ringbinder scrapbook for the perfect storage of the cards which can be purchased for the price of 2,50€ at PENNY.

The scrapbook will provide enough space for 30 sports and six diet cards and will contain the important information about the different sports categories. Furthermore it provides various information about a balanced diet. With the help of the diet pyramid even small kids learn which kind of food is delicious and healthy at the same time. The best way to become a real sports champion!

„We are very excited about this campaign and the opportunity to work with PENNY on such a comprehensive project“, says Bruno Schwobthaler, Senior Vice President Sales & Business Development, Warner Bros. Consumer Products EMEA. „The association of Looney Tunes with sports activities is very logical as each of the characters is active by nature. Promoting a more active lifestyle for kids has been a key initiative over the last few years and the Looney Tunes have been involved in multiple partnerships in Germany such as the Sports Parties or numerous elementary school activities. The Looney Tunes are known and loved by kids and parents alike and through the multiple characters they appeal to both boys & girls which makes them uniquely suited for the cooperation with PENNY.”