Gallic crispy snack

As from 10 April 2012 and for a limited time only, Germany’s Penny Markets will be carrying crunchy salty snacks in the form of the Gallic heros Asterix, Obelix and Idefix. The Asterix and Obelix mini snacks come in tasty Sea Salt and Bacon flavours, each in 100g packs.

Jörg Pistor of BiscQuality GmbH says: “We expect this delicious product rollout to attract a lot of attention on the shelf. Both children and grown-ups will enjoy these individually shaped snacks."

Michael F. Walz, owner of walz 2 consult GbR, the responsible licensing agency, adds: “Both the packaging and the biscuits themselves follow the Asterix design. The high quality and outstanding popularity associated with the brand are being reflected here with the utmost appeal, and as you know, the Gauls are always ready for a good, crunchy feast.“