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Boots PLC, Avon Products Inc, John Lewis PLC, Mothercare PLC, Tesco PLC and J Sainsbury PLC join Brand Licensing Europe’s Retail Mentoring Programme Brand Licensing Europe, the Advanstar organised exhibition, has announced the number of retailers participating in its 2012 Retail Mentoring Programme has tripled since its launch three years ago. 40 buying professionals from retail giants Avon, Boots, John Lewis, Mothercare, Sainsbury’s and Tesco have all confirmed their participation for this year. The programme, funded and organised by Advanstar and the only one of its kind, is designed to nurture retail talent in the licensing industry, helping retail professionals to understand its complexities. Starting in April and spanning six months, the buying professionals take part in workshops and seminars, including attending the LIMA Licensing Essentials Course and Spring Fling on 17th May in partnership with LIMA UK. They also have the chance to shadow licensors in their offices, while the programme culminates in attendance at Brand Licensing Europe in October. Steven Bradley, Buying Manager – Toys and Nursery, at Boots said: “We are delighted to be able to take part in the Retail Mentoring Programme, it’s a great opportunity for our people to get to grips with the licensing industry, and give them confidence in such a huge marketplace about which licences to choose.” Jessica Blue, Brand Licensing Europe Show Director, commented: “The Retail Mentoring Programme has been well received since its inception in 2010, and we are thrilled to see it grow so quickly over such a short time. Last year we also saw an impressive 22% increase in retail attendance to the show, and it’s great to see retailers sending more of their buyers to take part in the programme. Not only does the programme benefit retailers, but is also very positive for our exhibitors and for the industry as a whole.” Brand Licensing Europe 2012 takes place from 16 – 18 October 2012 at London’s Olympia. For more information please visit www.brandlicensing.eu |