MIA AND ME with German TV premiere in August 2012 on KiKA

The m4e production MIA AND ME will premiere in German television on August 6th 2012 on KiKA. The exciting mix of live action and animation will be broadcasted Monday to Friday at 7 pm, one of the best children's broacast slots in Germany. The series has already been sold to more than 50 territories worldwide and was launched on Nickelodeon Benelux lately with top ratings. To support the German TV launch, several marketing and promotion activities are about to address the target group starting from June. A broad print promotion with magazine Familie&Co., including a sticker flap on the main magazine and editorial coverage and sweepstakes in the Spiele&Co supplement, will be followed by a product promotion with MIA AND ME on Unilever's oral care products for kids: Signal Junior toothbrushes and toothpaste. A massive POP placement will be boosted by a broad PR and online campaign. The official MIA AND ME website will go on air in July and first licensed products are about to be launched this summer.