|
|
Full service merchandising company, Global Merchandising Services (www.globalmerchservices.com), has become the latest organisation to join LIMA UK, the licensing trade association (www.licensing.org). As a member of LIMA, it will have access to a significant number of benefits including discounted access to shows such as BLE 2012, as well as LIMA’s educational and networking programmes and research. Global represents many major music and entertainment properties such as One Direction, Elton John, Iron Maiden, Motorhead, Celine Dion, and many more rock and pop properties. Established in 2008, Global is now a full service merchandise company and licensing agent. It current employs 24 people internationally and operates licensing divisions from offices in LA and London. 2012 is an exciting year for Global, which is launching an international retail and licensing programme for exciting new boy band, One Direction, currently touring. It is also supporting all of its clients with tailor made projects, for instance a new Universal Studios Maze for Alice Cooper and Wine, Spirit, Headphone and Tobacco deals for Motorhead. It also has plans to extend many of its properties into food, beverage, toys and games. Barry Drinkwater, CEO, comments, “We decided to join LIMA this year as we have many properties that we will be exhibiting at the licensing shows in both the US and UK this year and LIMA gives us the ability to reach a wider audience.” Anyone wishing to speak to LIMA about membership should contact Saphia Maxamed, Membership Services Manager on +44 1908 802 863 or by emailing: smaxamed@licensing.org. |