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When it comes to toy-appropriate licenses, people are more likely to consider the popular, well-known children’s brands than Elvis Presley. But on second thought they are faced with an amazing array of products that might increase their appeal by featuring the ELVIS brand: from teddy bears and soft toys, to jigsaws and model cars (just think of: “Pink Cadillac”), playing cards, board games through to different figurines: Elvis offers endless possibilities. In 2012 Elvis celebrates his comeback as dashboard Elvis. Years ago Dashboard Elvis had been a real top seller and now he continues his former success – absolute proof is first purchase orders. Celebrities Entertainment, exclusive agency in Europe for Elvis Presley Enterprises, has already been able to sign famous licensees in 2011 including H&M, Triumph Motorcycles, Benetton Group, or WMF Consumer Electric GmbH. 35 years after his death ELVIS is more present and more popular than ever before. ELVIS is still alive! On thousands of licensed ELVIS products. |
