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There were 12% more visitors versus 2011. Over 80 exhibitors presented their brands and properties to numerous eager visitors wanting information about novelties and trends in order to schedule their licensing strategy. Indeed over the 2 days no less than 1,800 manufacturers, licensees, retailers, agents and rights owners, producers, broadcasters, marketing and promotion agencies cruised the fair’s alleys looking for the latest goody.
The Forum is increasingly cosmopolitan with ever more international representatives in attendance: 4Kids Entertainment, Art Ask Agency, Biplano, Carmen Ariza, Dependable Solutions, Elastic Rights, FremantleMedia, Globetrade/Beetosee, Sega, Wiley Publishing. And visitors from all kinds of countries such as: Spain, Portugal, China, UK, USA, Germany, Belgium, etc.
The Forum introduced the Licensing Gallery to allow buyers to discover licensed products in a new way. The premiere was a big hit! More than 80 retailers strolled across this new show-room concept and all of the visitors enjoyed the artistic display of products in their specific environment.
Pitching Sessions, Animations, Conferences, Networking, Business Meetings… Participants didn’t have a spare minute. More than half of the Forum’s participants attended the 27 Pitching Sessions (exhibitor presentations by registration only) to discover the previews of their up-coming licensing strategies. The 2012 Kazachok Licensing Forum once again offered a high-quality conference cycle hosted by expert speakers. These recognized specialists shared their experiences and market analysis with the audience.- ‘ Licensing in the digital area ‘ hosted by Vladimir Lelouvier from Multimédia à la Une, with Amandine Cassi from Eurodata, Térence Mosca from TM Consulting and Justine Ryst from Endemol. - ‘ Extension of adult brands ‘ superbly conducted by Dominique Cuvillier, consultant, with Loïc Guilloux from Prisma Media and Stéphane Baudrey from JB Martin - The GFK team shared its latest licensing figures for Entertainment; Sunglasses, Eyeglasses and Watches; Textile and Baby care, and Luggage. - Finally Maxime Fischer from Carel presented a very relevant case study pertaining to the complex market of ‘Licensing and Textile’.
Kyan Khojani, the leading man of the series Bref. that is creating buzz (featured in Le Grand Journal on Canal+) accompanied by Bruno Muschio (writer-director) and Harry Tordjman (producer) did us the honor of sharing their licensing strategy Roland Garrigue, author-illustrator of P’tit Glénat drew and autographed his books from the series ‘Comment Ratatiner …? Tabata and Grégory, runners-up of Top Chef were at the Forum to demonstrate how to make delicious appetizers everyone enjoyed tasting on Wednesday at 5.30 pm Three athletes autographed balloons drawn in a lottery organized on Wednesday at 7.30 pm: Laurent Sempéré – rugby player at the Stade Français Paris, world champion; Amara Simba – former PSG striker and international player; Laurent Chambertin – former international volleyball player, European champion.
The Simpsons, Chloe’s Closet, Penelope, Grompf, the Pink Panther, the Power Rangers and Asterix & Obelix also were part of the 2012 Forum! Where’s Wally? came to celebrate his 25th birthday during a cocktail party hosted by Zodiak Kids on Wednesday at 6.30 pm.
"This was our first time and we were positively surprised by the quality and diversity of people attending that represent numerous development prospects for our properties. The number of exhibitors and the different events over the course of the 2-day fair (celebrations, promotional events, Licensing Awards) ensure good professional dynamics and highlighted the leading French licensing pros". - Manuel Gadais, GM Marketing Merchandising – Universal Music France-Bravado "It was my first time at the Forum. I really enjoyed the Gallery because you can see novelties, techniques, trends and most of all the quality of the products. Compared with other fairs where you need to meet each exhibitor to be introduced to their products and expertise – and where you never have time to see everyone – this fair lets us focus on products instead of manufacturers. You’re not left with preconceived impressions. It’s original and saves time. When I got back to my office all I had to do was organize a meeting with the team to choose the products we want to index. Very very interesting approach!" Claire LERIQUIER – Consultant "Although Biplano was attending the Forum for the first time we had a very successful fair both in terms of organization and amount of contacts. Many licensees and rights owners visited our booth and the fair has clearly become a reference for the French licensing market. We are definitely coming back next year!" - Guillem Rey, Marketing Manager - Biplano Licensing SA Don’t miss the 10th Kazachok Licensing Forum
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