Dubai International Character & Licensing Fair is the Middle East’s only brand and property marketplace featuring the most diverse collection of properties and brands available. It is the cost-effective meeting place to build partnerships, get preview of the newest licensing and merchandising programs that will excite your consumers, and sign licensing deals in the Middle East.

It provides an avenue to showcase new products, brands, services and technologies. The B2B meetings programme will assist you to negotiate and sign deals with new or existing clients and network with key visitors in a very captive environment.