Try out life in creative role playing games
Everything is possible, everything can be tried out. In Heartlake City children may try out professions, hobbies, preferences, and life designs in creative role playing games. That’s true for unusual as well as traditional ideas – the city of LEGO Friends is a city without prejudices. Girls may be cool drummers, may build their own dream house or do their pilot’s license. They may as well run a riding stable, breed rabbits or drive a speedboat. In assuming different roles children are able to see themselves and their action from a different angle. Those who are able to try out different possibilities at an early age, will later know for sure what they like and what they dislike. And maybe they will learn which dreams they want to pursue in life.

Conquer the world together with your friends
Is there anyone more suitable to help you pursue your dreams than your best friends? 96 percent of all girls rely on their best friend – that’s what a recent study by Innofact AG on behalf of LEGO GmbH confirmed. They not only rely on them because they know and share all their secrets, but also because they offer loyal support. 37.3 percent of all girls feel stronger and more confident in the presence of their friends. The new LEGO Friends world reflects this experience. In Heartlake City friendship is written with a capital F. By the way, also grown-up females value their friends: Every second woman would never want to do without their best friend and at least 16 percent consider themselves more confident thanks to their friends.