European Licensing Programme For The World´s Most Amazing Baby Photos!

Munich based licensing agency Euro Lizenzen, in corporation with the Geddes Group, is developing a highly successful licensing programme for the Anne Geddes brand in Europe.

One of the world’s most respected photographers, Anne Geddes creates images that are iconic, award winning, internationally acclaimed, and beloved. Like no photographer before, her imagery singularly captures the beauty, purity, vulnerability, and preciousness of children, embodying her deeply held belief that each and every child must be protected, nurtured, and loved.

This explains why both Anne Geddes and her husband Kel have always been involved in charity and philanthropic activities… The couple has been honored with the Childhelp USA Humanitarian Award for their generous support to the ONLUS.

The ongoing efforts have gained the photographer the honor of being awarded with Lifetime Achievement Award from the Professional Photographers of America.

Recently, Anne Geddes has also partnered with the United Nations for the “Every Woman Every Child” campaign, created to empower women around the world to be healthy and safe and to protect their children from preventable diseases.

Licensing has therefore became a natural extension of the artists’ lifetime success in photography. “We are honored to have the opportunity of representing Anne Geddes Brand in Europe. We are diligently selecting European licensees, manufacturing products, which will reflect the quality of Geddes images. As it is Anne’s priority to create a strong platform of hope and promise for humanity and the future by her imagery. Our goal is to make mothers, newborns and Anne Geddes fans happy through pure, natural products made with love” says Günter Vetter, Managing Director of Euro Lizenzen and continues “Anne’s iconic images that portray children with fantastic elements make it easy to develop products in the categories of apparel, giftware, books, stationery, confectionery, health & beauty, just to name a few.”

“Europe has always been a leading and a fertile market for Anne Geddes photograph merchandise” adds Günter Vetter. Euro Lizenzen has currently signed new licensees for the Italian market for apparel with Manifattura Battaglia and Italian Brands, stationary and back-to-school with Cartiere Paolo Pigna; greeting cards, agendas and gift wrapping paper with Virca. Easter eggs will be brought on the Italian market by Wal Cor.

In Spain, Indeca Business just launched Anne Geddes branded portable devices bags and controllers for various European markets. In BeNeLux countries, Artimedes sells cards and prints by Anne Geddes.

Furthermore Euro Lizenzen is currently developing, with Universal Music, a range of Anne Geddes branded music CDs for babies. The albums will not only portray the beautiful images of Anne Geddes on the cover, but also feature Anne Geddes’ signature on the CDs. The albums will be a compilation of different musical directions, from Mozart to goodnight songs and even to pop ballades, which will be obviously recomposed especially for the babies to comfort them and their parents.