Condé Nast and FremantleMedia Enterprises (FME) today announced a licensing agreement to create SELF-branded fitness products with leading provider and distributor of fitness equipment and accessories, Cap Barbell Inc. The deal was brokered by FME, licensing agent for Condé Nast brands, SELF and Epicurious.

SELF will enter the fitness category with branded products that will include yoga mats, exercise balls, aerobic steppers, weights, resistance products, pedometers, heart rate monitors, and more. “SELF inspires 13 million women to take action in their lives, and this exciting new line of fitness products is another way we will help them tap into their best selves,” said Lucy Danziger, editor-in-chief of SELF. “Everyone at SELF is proud to be creating fun, new beautifully designed workout tools with our partners at Cap Barbell.”

“We’re very excited to work with Cap Barbell,” said Julie Michalowski, senior vice president, consumer business development for Condé Nast. “This venture is an example of what Condé Nast looks for in a licensing agreement, a premium partner and involvement in all facets of product development and marketing strategies. In the end, with Cap Barbell’s superior expertise and our understanding of SELF, we know the product will accurately reflect the spirit and quality of the brand.”

“We are delighted to be working with Cap Barbell Inc., a titan of the fitness industry for over 25 years, to bring SELF branded fitness equipment and accessories to consumers,” said Andrea Brent, vice president of consumer products for FremantleMedia Enterprises, North America. “This partnership exemplifies SELF’s commitment to providing women with the tools they need to live a healthy lifestyle.”

"We are thrilled to collaborate with SELF and leverage their expertise in fitness to create amazing products that health and wellness enthusiasts will find beneficial in achieving their fitness goals," said Curt Reynolds, vice president business and product development, Cap Barbell.