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In addition, FME has announced new sales for the interactive preschool TV series to broadcasters across the globe. The magical, adventure-comedy has been acquired by Switchover Media (K2 and Frisbee) in Italy, NRK in Norway, YLE in Finland, Knowledge Network in British Columbia, BBC Kids in Canada, and VRT (Ketnet) in Belgium. Sander Schwartz, President, Kids & Family Entertainment, FME, said, “Today’s news confirms Tree Fu Tom’s status as the major new player in the global pre-school market. With a significant partnership in place with one of the world’s leading and most experienced companies in the toy market, TV sales to a number of key international broadcasters, consistently superhero ratings on CBeebies and loads more exciting news in the pipeline, it really is Tree Fu Go!” Giochi Preziosi’s Licensing Director, Graziano Delmaestro, further commented: “Tree Fu Tom will be a significant and valuable addition to our portfolio for younger children. This property has many unique qualities that have truly captivated the TV audience and we look forward to producing a collection that similarly captures the magic and interaction that has made the series so exceptional. With its developmental aspects Tree Fu Tom is both loved by children and trusted by parents, and we naturally feel privileged to be working together with FME and CBeebies on the project.” Tree Fu Tom was an instant hit on CBeebies as it cast a spell over the viewing audience, becoming the channel’s number one show of 2012. Gaining traction with older children as well, in May it overcame stiff competition to become the most watched kids show in the UK. (Source: BARB, consolidated data) Aimed at 3-6 year olds, Tree Fu Tom combines innovative elements of heroic action, fantasy and magic, coupled with unique interactive physical activity. Set in an enchanted world where movement creates magic, viewers are encouraged to interact with the show through physical actions that have been devised and approved by movement development specialists to assist in the development of children. Former Doctor Who stars Sophie Aldred and David Tennant voice the lead characters Tom and Twigs. With animation by the award-winning Blue Zoo Animation, Tree Fu Tom is a British co-production between FME and the BBC for CBeebies. The executive producers for the BBC are Jackie Edwards and Alison Stewart, and Bob Higgins and Sander Schwartz for FME. Tree Fu Tom was created and is produced by Daniel Bays. |
Following a hugely-successful launch on CBeebies in the UK, FremantleMedia Enterprises (FME) has today announced a deal with leading European Toy Company Giochi Preziosi for the Master Toy rights of Tree Fu Tom. 
Under the deal, Giochi Preziosi will manufacture and distribute a range of Tree Fu Tom toys, including action figures, playsets, role play items and vehicles, both in the UK and across Europe and will have the exclusive right to manufacture the Licensed Products for sale anywhere In Europe, the Middle East and Africa.