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Fisher-Price® And HIT Entertainment Team Plan To Produce New Toys For Medieval Preschool Sensation Mike The Knight™
Toys Based on Everyone’s Favorite Knight-in-Training Planned for Fall 2013
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HIT Entertainment, one of the world’s leading providers of high quality children’s entertainment, is finalizing plans with Fisher-Price, Inc. to market and manufacture a global master toy range for Mike the Knight™ (excluding the UK & Japan).
The toy line will be based on the CG animated series, Mike the Knight, a heroic new series co-produced by HIT Entertainment and Nelvana, that transports kids to a world of castles, dragons, and trolls. With his rallying cry, “Be a knight, do it right!”, Mike brings the excitement and enchantment of medieval times into the life of the modern preschooler. Mike the Knight currently airs on major broadcast platforms in the US (Nickelodeon and Nick Jr.), Canada (Treehouse), UK (Cbeebies), Australia (ABC) and France (TF1), and is slated to launch in more than 20 more territories in the coming months. |
Fisher-Price, the leading maker of infant and preschool toys and Mattel’s largest brand, plans to develop, manufacture and market a variety of toys and role play items for boys and girls ages 2 and up across the following categories:
- Role Play
- Playsets
- Plush
- Figures
- Preschool toys
Fisher-Price and HIT plan to launch the first items at retailers around the world in Fall 2013 (excluding the UK and Japan).
“Following a successful broadcast premiere around the world, we are thrilled to launch Mike the Knight toys with Fisher-Price next year for our newest member of the HIT portfolio,” said Pam Westman, Regional Head, The Americas, HIT Entertainment. “Mike the Knight has captured the imaginations of boys and girls alike with its enriching story lines about missions, castles, dragons and adventures, and Fisher-Price’s expertise in creating high quality toys will enhance the Mike the Knight play experience for children around the world. The toys are the cornerstone of a wide global consumer products range for Mike and his friends in the land of Glendragon.” |
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“We have great enthusiasm for the Mike the Knight property and are excited to introduce the first toys to the character’s growing fan base,” said David Allmark, Executive Vice President of Fisher-Price Brands at Mattel Inc. “The series will come to life in a charming line-up, aided by some ingenious little surprises that we’ll reveal during Toy Fair 2013.”
Nelvana Enterprises represents the series in broadcast and home entertainment in Canada and France as well as broadcast in the US and Latin America, while HIT Entertainment represents Mike the Knight in all other territories globally. For more information, please visit www.miketheknight.com. | |
