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The list of signed clients across many market categories for Italy is already impressive and includes: personal care products from Admiranda, RollyBrush for the Oral Care segment and Saemec who will produce Gormiti wrapping paper and greeting cards whilst Memory Technology will be involved in the project as part of the gift category. Within the food sector, Modecor will be a continuing participant with a deal that includes edible and non edible sweet decorations whilst Wal-cor will be producing chocolate coins and Christmas 2012 sweets and Balocco will have a line of confectionary for Easter 2013. Other new licensees will see a Gormiti home accessories and sunglasses line, while for the apparel segment a line of kids’ pyjamas, socks and underwear will be created. Finally Publishing is also proving strong with Il Sole di Carta providing fans with coloring and activity books and RCS creating a collectible Kiosk Dvd, to give voice to the new Gormiti 3D CGI phenomenon ensuring that innovation is the key to success! The new agreements will be addition the traditional categories that will be developed by Giochi Preziosi and its many divisions including: confectionary, savory snacks, magazines, Back-to-school and footwear. Plus of course the master toy collection; which will see products in the market in time for Christmas 2012! Speaking of the new deals, Graziano Delmaestro Giochi Preziosi’s Licensing Director commented: “We are incredibly optimistic about the success of the licensing programme for the new Gormiti 3D CGI series. As the home of Gormiti it is naturally that many deals will kick off in Italy but as with other Gormiti series, the fans will soon be able to enjoy this new production in other parts of the globe meaning that it is the perfect time for new licensee to get on board.” For more information contact Gormiti@giochipreziosi.it |
