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The world-renowned international toy manufacturer and distributor has signed a 3-year deal with the licensor that will see them produce a comprehensive toy range that encapsulates all the mischief, fun, chaos and laughter and of the world’s most famous cat and mouse duo. Hero products from Giochi Preziosi’s range will include basic ‘Classic Chaos’ and deluxe ‘Tag Team’ figure assortments, ‘Madness Mayhem’ play sets and ‘Whack and Win’ action games. The European roll out will commence in Q4 2012 and will continue throughout 2013. Glynn Davies, Category Director Toys and Games, Warner Bros. Consumer Products EMEA said, “The Giochi Preziosi Group is a truly outstanding partner that recognises the vast potential of the Tom and Jerry brand. Working together we’ve created a high quality product range that brings the vast heritage and fun of this property to life for the kids. We look forward to working with Giochi Preziosi as we develop Tom and Jerry’s position as a leading unisex pre-school brand.” Graziano Delmaestro, Licensing Director, Giochi Preziosi commented: "The Giochi Preziosi Group is looking forward to working with Warner Bros. Consumer Products on creating an exciting new toy range that perfectly emulates this prestgious property. Tom and Jerry have been loved by generations and it is a privilege to be able to bring the characters unique sense of fun to children and parents across Western Europe and Turkey through this new collection." Tom and Jerry are as popular as ever despite it being more than 70 years since the broadcast of their first animated short. Cartoon Network and Boomerang broadcast the animation across the whole of Europe and regionally specific partners include Italia 1 in Italy, France 3 in France, TVE and Boing in Spain, kabel 1 in Germany, Cartoonito in the UK, the STAR channel in Greece, Puls in Poland and Ren TV in Russia all of whom ensure daily exposure for the brand that has resulted in massive, renewed demand for licensed products. Demand that Giochi Preziosi is positioned to capitalise upon when its product line takes Europe by storm later this year! Davies added: “The great awareness this on air presence continues to create and the ageless appeal of Tom & Jerry comes to life in the figures, play sets and action games. With this high level of familiarity, we think that mums and dads are also going to enjoy joining in the fun with their kids giving the whole family the opportunity to create their own stories or act out their favourite scenes from the show.” Warner Bros. Consumer Products is also now looking to expand the pre-school toy line into other markets with high Tom & Jerry demand including Eastern Europe, the Middle East, Nordics and beyond through local distributors. |
