Guinness World Records, the global authority on record-breaking, today announces a new representation deal with Athens-based License2Brand.

License2Brand will represent Guinness World Records in Greece and Cyprus, with the aim of extending the brand’s presence in both licensing and promotional programmes. License2Brand was chosen as a leading agency for the territory and for its existing strong line-up of brands.

Guinness World Records is the universally recognized authority on record breaking achievement. The brand has a 57 year heritage of excellence and the annual Guinness World Records book, which is next published in September 2012, sells three million copies each year in 21 languages and across 100 countries including Greece.

The unique Guinness World Records database of record achievements and facts is available for commercial use, and is accompanied by an exceptional database of editorial photography and content for application across licensed and promotional formats.

Commenting on the partnership, Sam Prosser, Brand Licensing Manager, Guinness World Records, said: “We are pleased to welcome License2Brand to our growing bank of agency representatives in Europe. Our record attempt achievements and publishing services continue to grow in this territory and our representation by License2Brand is an opportunity to widen the brand offering of Guinness World Records.”

Anthe Louizos, Managing Director, License2Brand, added: “We are extremely happy to be representing Guinness World Records and look forward to extending the brand to novel categories.”