Finalists Announced For The Licensing Awards 2012

BRANDORA Editorial Staff - July 2012

 
Finalists for The Licensing Awards 2012 have now been revealed for the Product, Retail, and Marketing Communication Awards. The finalists for the Property Awards categories will be announced at the end of July.

The winners will be announced at The Licensing Awards event on September 11th – in The Great Room at London’s prestigious Grosvenor House Hotel. This year’s event is destined to be a memorable one for the 1,300 retailers, licensees, licensors and industry suppliers set to attend.

The Product Awards Finalists

Some 4,000+ products were entered into the Product Awards this year. The Judging Panel comprised 100+ top retail buyers, including those from Tesco, M&S, Sainsbury’s, Next, Play.com, Mothercare, Argos, Waterstones, Bhs, Amazon, Asda, Halfords, Waitrose and WHSmith,.

Best Licensed Toys or Games Range

Batman Toy Range from Mattel
Deadly 60 Toy Range from Character Options
Dear Zoo Plush Collection from Aurora World
DC Universe Superheroes Range from LEGO
Hello Kitty Toy Range from HTI
Moshi Monsters Toy Range from Vivid

Best Licensed Dress-Up or Partyware Range

Hello Kitty AirWalkers from Amscan
Marvel Avengers Muscle Chest Collection from Rubie’s Masquerade
Marvel Superheroes Dress-Up for George@Asda from Christys by Design
Moshi Monsters Partyware from Gemma International
Rainbow Adult Dress-Up from Smiffy’s
The Gruffalo Dress-Up Range from VMC

Best Licensed Preschool Apparel Range (0-5 years)

Hello Kitty Range for Babies R Us from Casa Chicos
Humphrey’s Corner Sketchbook Girls Clothing from Scribbles Studio
Iggle Piggle Nightwear Range for Bhs from Aykroyds
Peppa Pig Collection for Asda from Blues Clothing
The Gruffalo Collection for TU Sainsbury’s from Brecrest
Winnie the Pooh Heritage Range for M&S from Watermelon

Best Licensed Children’s Apparel Range (5-16 years)

Angry Birds T Shirt Range from Next
Me to You Range for Asda from Blues Clothing
Moshi Monsters Range for Bhs and Matalan from Somerbond
Sesame Street Range for M&S from Watermelon
Star Wars Range for TU Sainsbury’s from TV Mania
Where’s Wally? Range from Smith & Brooks

Best Licensed Adult Apparel Range

Celebrity Juice T Shirt Collection from Knitmania
DC Superheroes Boxed Boxer Shorts from Diesel
My Little Pony Range from Truffleshuffle
Only Fools & Horses Del Boy Bathrobe from Groovy UK
Star Wars T Shirts for Tesco from Brand Alliance
The Only Way Is Essex (TOWIE) Ladies Nightwear Collection for Top Shop from Somerbond

Best Written, Listening or Learning Range

Harry Potter Page To Screen from Titan Books
LEGO Ideas Book from Dorling Kindersley
London 2012 Official Guide to London Collection from Time Out Guides
Moshi Monsters Range from Penguin
Octonauts Book Range from Simon & Schuster
Peppa Pig Fun Phonics Collection from InspirationWorks

Best Licensed Paper Products or Stationery Range

Hello Kitty Liberty Art Fabrics Stationery from Blueprint Collections
LIFE Greeting Cards from The Art Group
Me to You Stickers and Decoupage Sets from Design Objectives
One Direction Greeting Cards And Calendar Range from Danilo Promotions
Scrabble Greeting Card Range from UK Greetings
Simon’s Cat Calendar and Stationery Range from Portico Designs

Best Licensed Giftware Range

Dear Zoo Gift Collection from Enesco
Gorjuss Dolls Collection from Aurora World
Hello Kitty Liberty Art Fabrics Collection for Boots
Orla Kiely Garden Range from Wild & Wolf
The Gruffalo Toiletries Collection from Sapona
The Only Way Is Essex (TOWIE) Collection from FB Beauty

Best Licensed Home Décor, Tableware or Housewares Range

Batman Children’s Furniture from Character World
Hello Kitty Liberty Art Fabrics Bedding from Ashley Wilde
MasterChef Cookware Range from The Cookware Company
Moshi Monsters Beanbags from Wow Beanbags
Rubik’s Cube Furniture from Surface Tension
Wallace & Gromit Electricals from Swan Products

Best Licensed Food or Drink Range

Airfix Celebration Cake from Greencore Cakes & Desserts
Cadbury’s Crème Egg Ice Cream Range from Fredericks Dairies
Levi Roots Food Range from Kimm & Miller
Pizza Express Food Range from Kimm & Miller
Spider-Man II Cake from Finsbury Food Group
Tango Frozen Drink and Confectionery Range from Rose Marketing

Best Licensed Brand Range

Cosmopolitan Hair Electricals for Argos from MPL Home
Monopoly Collection from Gift Republic
Moss # 7 Luggage Collection from Caracalla
Pele Sports Range from P-Sports
Robinsons Confectionery Range from Monty Bojangles
Team GB Trunki from Magmatic

The Innovation Award

Doctor Who Tardis Computer from Scan International
Jelly Belly Scented Phone Cases from Infinity Entertainment
London 2012 Scalextric Velodrome Racing Set from Hornby Hobbies
London Underground Tube Tent from The Monster Factory
Morph ‘Animate It’ from Cheatwell Games
The Muppets Augmented Reality T Shirt Range from George@Asda

Best Licensed Marketing Communication Award Finalists
A highly qualified panel of marketing and promotions experts judged the entries to the Best Licensed Marketing Communication 2012 Award to arrive at an impressive finalists line-up for this award category, each of which demonstrate strong partnerships forged between licensed properties and key FMCG brands.

Gnashional Trust for The National Trust from DC Thomson
Humphrey’s PJ Week for The Children’s Trust Hospital from Scribbles Studio
Peppa Pig Bubbles Of Fun for E45 Junior from Eone
Go Potty For Peppa with Tommy’s for Asda from Eone
Roobarb and Custard Meet the PDSA from Bulldog Licensing
The Retailer Award Finalists

The finalists of the Retailer Award categories were decided as a result of an online nomination process involving manufacturers, suppliers and importers of licensed products, inviting them to state which retailers have excelled in their retail delivery of licensed merchandise to the public over the last year. These results were then taken into account by a validation panel of industry experts to arrive at the final line-up.

Best Retailer of Preschool Licensed Products (0-5 years)

Argos
Asda (includes George@Asda)
John Lewis
Sainsbury’s (includes TU Clothing)
Smyths
Toys R Us (includes Babies R Us)

Best Retailer of Kids Licensed Products (5-16 years)

Argos
Asda (includes George@Asda)
Claire’s Accessories
Sainsbury’s (includes TU Clothing)
Smyths
The Entertainer

Best Retailer of Licensed Brands Products

Argos
Boots
John Lewis
Sainsbury’s (includes TU Clothing)
Selfridges
WHSmith

Best Direct Selling Retailer of Licensed Products

Amazon
Argos online
Kitbag
Littlewoods/Shop Direct
Moonpig.com
Play.com

Top Retailer Award

The winners of the other categories are contenders for this award. As such, no finalists are announced until The Licensing Awards event.

You can now follow The Licensing Awards on Facebook and twitter, become a fan and keep up with news as it happens. Tickets are also now on sale for The Licensing Awards event, which takes place in The Great Room in The Grosvenor House Hotel in London on Tuesday 11 September 2012 at which the winners of the 2012 awards will be announced.

Over 1,300 retailers, licensees, licensees and industry suppliers will attend the event, with hundreds of tickets already bought.

Tickets for The Licensing Awards 2012 event are available from Createvents Tel: 01252 781178 or e-mail clare@createvents.co.uk