NICI Stationery France: The license portfolio is growing steadily

g.l.a.m. - August 2012

 
NICI – A world of friends

 

Start school with adorable NICI back-to-school items by Bagtrotter SAS! French Bagtrotter SAS Company is famous for their successful licensed stationery products and bags. Now NICI’s new official licensee for France, Belgium, Luxemburg, the Netherlands, and French overseas territories relies on the strength and popularity of NICI’s cuddly heroes.

Soon cute NICI sheep like Jolly Liselle, Jolly Lucy, Jolly Elsa, and Jolly Gustav as well as Lenny and Granny Mäh will adorn a first licensed backpack collection.

The new back-to-school range consists of pencil cases, ring binder, notebooks, diaries, and a special gift set with pen, ruler, sharpener, and metal box. The first collection will hit the market in April 2013.

g.l.a.m. GmbH and NICI GmbH are looking forward to a fruitful collaboration with their new licensee, who dominates the France market in one of the most important key categories.