Around a quarter of exhibitors at this year’s Brand Licensing Europe will be attending for the first time when the show takes place from 16 – 18th October at London’s Olympia.

New exhibitors for this year include: DreamWorks Animation, Warner Bros. Consumer Products, DeLiSo Sophie La Girafe, Association of Illustrators, Endemol Worldwide brands, INHOUSE Enterprises / Zandra Rhodes, MGA Entertainment, Museum Of London, Royal Opera House, Sony Computer Entertainment Europe, The British Library and Tractorland Ltd.

Jessica Blue, Brand Licensing Europe Show Director, said “This year's show has grown by a phenomenal 25% with so many new exhibitors on board and many of our returning exhibitors taking larger stands. We look forward to a busy and productive three days on the show floor!"

Running alongside the exhibition once again will be the hugely successful Licensing Academy, featuring keynote sessions from leading industry experts, as well as the License This! Competition.

For more information, and a full list of exhibitors, please visit www.brandlicensing.eu