„Mia and me®“ with successful TV launch in Germany

m4e - August 2012
 
 

 

Huge success for the new TV series „Mia and me®“ (26 x 23’) at its German TV launch on KiKA. Premiering on Monday, 6th August 2012 at 7:00 pm and since then broadcasted daily, the fantasy-adventure series reaches up to 33% in market shares and thus approx. 300,000 children within the target group of 3-13 years (source: AGF/GfK TV Scope). The average ratings are at 29%, which can be considered as very high for the launch of a new TV series.

„Mia and me®“ is a co-production of Lucky Punch GmbH – a joint venture between m4e AG and the creator of the series, Gerhard Hahn – with Rainbow S.r.l. from Italy and the Canadian studio March Entertainment, as well as ZDF German Television Network. At the 19th International Trickfilm-Festival Stuttgart (ITFS), one of the biggest and most relevant festivals for animated film in the world, a kid’s jury honoured “Mia and me®” on 13th May 2012 as Best Animation Series for Kids.