BRANDORA Overview of the German Licensing Market

Dreamlike tree ornaments made of glass

Just in time for the upcoming Christmas season, Käthe Wohlfahrt, the family-operated company with a long tradition, extend their successful product range and add new Christmas tree decorations featuring “Unser Sandmännchen und seine Freunde”. In addition to the existing collection to "Pittiplatsch, Moppi und Schnatterinchen" they will present a reissue of the classic Sandmännchen, now appearing in red and blue. And of course, “Herr Fuchs und Frau Elster” are also on board. These dreamlike tree ornaments are made of glass, hand-blown and hand-painted. Figurines hit retail shelves in May. Their exclusive package makes them a wonderful gift idea or collectible item.
Käthe Wohlfahrt is well-known in German-speaking territories and beyond. Especially the parent company in Rothenburg ob der Tauber with its Christmas museum and seasonal exhibition is a popular destination for tourists from Japan and the USA. Often a visit to the factory store is part of organized tours of Germany and Europe.

Neustadt’s most famous inhabitants

Is there anyone who doesn’t know him – the most famous elephant in Germany, maybe the most famous elephant on Earth? We talk about Benjamin Blümchen, of course. Many of Germany’s grown-ups have been going to sleep listening to his stories and now their children do the same. Equally famous is Bibi Blockberg, of course. Both of them come from Kiddinx Media. But what is the key to their success? Is it the talking animals, the loveable stories, the child-appropriate adventures, the magic? Maybe it is the combination of all these elements that makes the two main characters and their friends so irresistible. This year, Kiddinx once more release many new audio plays to the talking elephant and the little witch. What’s more, a new starter’s game for the Wii console hits the market. Children aged 4+ love “Törööö im Zoo” with its 20 mini games, three different levels of difficulty, voice output, intuitive game play, a collector’s album with animal pictures, a single player mode and a family mode. Those still looking for decorative ideas for child rooms will love the wall decorations by Klebefieber. They offer design wallpaper, wall stickers and canvas prints on Benjamin and Bibi. And above all, Germany’s most popular elephant celebrates his 35th birthday - happy birthday and a fanfare of trumpets! The loveable pachyderm meets his friends on Facebook and adorns delicious frozen cakes. And this will hardly be the last news we receive from Neustadt. Be intrigued …!

The Simpsons and Love is... feel at home at alenio

Not only children are very much in the foreground. The colourful wall stickers to Love is … offer decorative ideas for every age. In addition to traditional wall stickers, also high class canvas prints and glass prints enter the German market. The Simpsons appeal to young and grown-up fans alike. That’s why wall stickers featuring Bart, Homer & friends appeal to a diverse target group. Branded wall stickers are available as sets and single stickers.

Gelini meet Buddha

When it gets hot outside, everyone searches their wardrobe for cool t-shirts. For all those who want to treat themselves to a new one – here a tip. The Gelini-Shop offers the cute Gelini shirt "Buddha" – alternatively in chocolate brown or ice grey (100% cotton, transfer print and Gelini logo on the sleeves). But the Gelini not only look irresistibly cute on t-shirts. In autumn 2012 the licensed jigsaw “Gardening” by Ravensburger hits retail shelves - with 1500 pieces and loads of Gelinis!
The sensational soft Gelini bath towel is a perfect gift for everyone who loves to visit the beach or the swimming bath. The super soft, highly absorbent towel is of best quality. However, Gelini hold something for non-swimmers as well: the brand-new “paint by numbers” kitchen party. All products are available from the Gelini-Shop. Today the Gelinis have more than 800 followers on Facebook. You want to keep up with latest new on Gelini? Just hit the “Like” button and you won’t miss anything!

BIG-BOBBY-CAR sheds lights on child rooms!

Since June 2012 going to sleep is real child’s play for BIG-BOBBY-CAR enthusiasts, as Niermann Standby e. K. from Arnsberg, western Germany, offers four great child lights to accompany children on their way to the realm of dreams. During the day the lamps impress with their appealing design and beautiful illustrations of the little heroes from Big-City. During the night they cast a gentle light and help all little and big fans of BIG-BOBBY-CAR to gradually drift into sleep.
Absolute highlight is the BIG-BOBBY-CAR star-projector lamp. It projects countless tiny stars onto the ceiling and fascinates its little owners with a brilliant canopy of stars. In the morning young BIG-BOBBY-CAR friends wake to the soft sounds of the BIG-BOBBY-CAR clock radio with integrated projector. Cuddly fellows will love the plush lamp. Just shake it and Little Bobby’s cheeks or tail lamps start glowing, thus easing fears and sorrows. And thanks to the illuminated snow globe featuring a funny BIG-BOBBY-CAR image, little fans of the red ride-on may always have an eye on their favourite character.

The TOGGO Flic’n’lic celebrates its 10th anniversary

The widely popular TOGGO Flic’n’Lic – the lollipop to flick open, lick, flick close and stow away – celebrates its 10th anniversary. No matter where and how often children want to have the lollipop – thanks to its unique use it never sticks to anything. The TOGGO Flic’n’lic is available in classic, sour and Xtreme flavour. More than 200 million TOGGO Flic’n’lic have been sold since its market debut 10 years ago. On occasion of the anniversary www.toggo.de featured an online competition with a hilarious games course. Children had to collect the right Flic’n‘Lic ingredients, remember all of them and prove their jumping skills at the TOGGO Flic’n’Lic Jumper. There were many fabulous prizes, including the iPod Nano, a Nikon Coolpix camera, the Nintendo Wii Bundle, and a PSP Portable. At the same time the special anniversary TOGGO Flic’n’lic were supported by traditional product advertisement from TagON, airing in two TV spots on SUPER RTL to increase the advertising pressure.

Peanuts as far as the eye can see

Many well-known brands and enterprises have successfully incorporated the PEANUTS on their products. Recently appealing design-foulards and fashion-scarfs of Codello have impressively proven to what extent it is possible to play with the styles to create sophisticated designs. The trendy pieces of art of the Spring / Summer 2012 collection sold out in no time and now consumers can look forward to the new, even wider Fall/Winter 2012 range of exclusive silk and fashion scarves. Just as soft but a tad cuddlier is the completely newly developed PEANUTS plush range of United Labels. Now available in various sizes and poses, everyone can take the popular Beagle home. Of the many other new product releases of United Labels their latest extension of the exclusive “Best of Snoopy” porcelain line is clearly outstanding, setting new standards in licensing. Exclusive design, best workmanship and fine materials, as well as a representative packaging in the form of a tempting gift box assure that this range is truly of superior class. Long overdue were the „Peanuts with PEANUTS“. Thanks to Rübezahl Schokoladen the popular characters have become sweet temptations some time ago. In addition to decorating chocolate bars, Snoopy and his friends are now also available on coated peanuts and delicious fruit gums. Another absolute product innovation are the recently launched, high quality PEANUTS cork floor boards of Korbena. No matter if they are used at an infant-doctor’s office, private nurseries, in play and waiting rooms of companies, exhibition spaces or of course at home, with many available colors and designs they will provide a special flair to any room.

This year, as every year, the annual Licensing Market, Germany’s Marketplace of Licenses, takes place at the glamorous hotel “Bayerischer Hof” in Munich. On 12 November 2012 LIMA Germany once more invite licensor and licensing agencies, manufacturers and retail partners, advertisers and promoters as well as everyone involved in licensing. Last year more than 1000 market players visited this major event to discover the vast scope of licensing business in Germany. And, of course, the association again present the coveted LIMA Germany Awards as part of the annual LIMA Gala in the evening. Closing date for nominations was mid-August, followed by the member’s vote and the solemn declaration on 12 November 2012: “And the winner is ....“! Naturally you will find details on all categories, awards and winners at www.lizenzbranche.de / www.brand-licensing.com in due time.