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A day devoted to Licensing at the Frankfurt Book Fair Comprehensive programme on Merchandising and Licensing on the Friday of the Book Fair (12 October 2012) In order to grow the trade between licensers and licensees and help the industry continue to network, Friday at the Frankfurt Book Fair (10 – 14 October 2012) will be devoted to Licensing. With a half-day seminar, a tour, and a Happy Hour, the Licensing Day boasts a range of events, which can each be booked or visited individually. (Some require a registration and fee.) The programme provides access to industry knowledge and new business contacts for anyone involved in the merchandising and licensing business – beginners and experts. Overview of the programme for the Licensing Day on 12 October 2012 Frankfurt StoryDrive Conference: Session “Crossmedia Brand Building: Star Wars” Book Fair Licensing & Merchandising Tour Seminar: The best of both worlds: Publishing meets merchandising Licensing Happy Hour Registration Kontakt / Contact The Frankfurt Book Fair is the biggest book and media fair in the world – with around 7,400 exhibitors from over 100 countries. It also organises the participation of German publishers at around 20 international book fairs. It maintains the most visited website worldwide for the publishing industry at www.book-fair.com and its directory of decision-makers in the book and media industries features around 30,000 contacts. Frankfurt SPARKS, the Frankfurt Book Fair's digital initiative, unites the industry's digital products and projects under one roof, with the aim of bringing together content and technology. The Frankfurt Academy – the new conference brand of the Frankfurt Book Fair in cooperation with the German Publishers & Booksellers Association – organises international conferences and trade events all year long. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association. |