p:os handels GmbH secures the rights to the worldwide distribution of the new AC/DC beer. After the successful launch of AC/DC beer onto the European market, the pan-European agreement has been extended. Soon fans of AC/DC and hard rock music from all over the world may enjoy this special cool draught. To make AC/DC beer tempting for the entire target group, countless marketing and promotion activities are already in the pipeline: e.g. an EMP customer loyalty scheme to award AC/DC t-shirts, flags and much more to loyal customers. Collect points with each tin of AC/DC beer and swap them for cool awards!

To top of the range of AC/DC licensed products p:os handels GmbH also secured the pan-European rights to produce licensed underwear, socks, stationery, and bags.

This deal has been negotiated by Bad Homburg-based licensing agency Celebrities Entertainment. Celebrities Entertainment also markets the pan-European rights to the Live Nation Music Artists Roster including bands and artists like AC/DC, KISS, Nirvana and many more.