The Licensing Awards 2012 took place in the glittering surroundings of The Great Room at London’s prestigious Grosvenor House Hotel on September 11. Approaching 1,300 retailers, licensees, licensors and suppliers attended the event to honour the industry’s highest achievers. High profile comedian Russell Kane, brought his own brand of humour to the event as host this year.

Ian Hyder, director of The Licensing Awards commented: “What a fantastic night for the licensing industry. It is absolutely extraordinary how much everyone ‘brought to the party’ this year. It is great to shine the spotlight on so many great achievements in licensing.”

Now in their seventh year, The Licensing Awards (created by The Licensing Source Book Europe, part of Max Publishing) celebrate the achievements of all aspects of the industry from retailers to products, licensed properties to marketing expertise. The headline sponsor for the event was Spring Fair International (part of i2i Events). A host of leading brands and companies sponsored individual awards categories, while industry trade association LIMA once again gave its support to the event.

The Licensing Awards 2012 Winners are as follows:

Best Licensed Toys or Games Range
Moshi Monsters Toy Range from Vivid Toy Group

Best Licensed Dress Up or Party Range
Rainbow Adult Dress-Up from Smiffy’s

Best Licensed Preschool Apparel Range
The Gruffalo Collection for TU Sainsbury’s with Brecrest Babywear

Best Licensed Children's Apparel Range
Angry Birds T Shirt Range for Next from Fashion UK

Best Licensed Adult Range
Star Wars T Shirts for Tesco from Brand Alliance

Best Licensed Written, Listening or Learning Range
Moshi Monsters Range from Penguin UK

Best Licensed Paper Products or Stationery Range
Hello Kitty Liberty Art Fabrics Stationery from Blueprint Collections

Best Licensed Giftware Range
Orla Kiely Garden Range from Wild & Wolf

Best Licensed Home Décor, Tableware or Housewares Range
Hello Kitty Art Fabrics Bedding from Ashley Wilde

Best Licensed Food and Drink Range
Levi Roots Food Range from Kimm & Miller (UK)

Best Licensed Brand Range
Monopoly Collection from Gift Republic

The Innovation Award
The Muppets Augmented Reality T Shirt Range from George@Asda

The Retailer Awards

Best Pre-School Retailer of Licensed Products
Sainsbury’s (includes TU Clothing)

Best Kids Retailer of Licensed Products
The Entertainer

Best Brands Retailer of Licensed Products
John Lewis

Best Direct Selling Retailer of Licensed Products
Moonpig.com

Top Retailer Award
The Entertainer

The Licensed Property Awards

Best Pre-School Licensed Property
Peppa Pig

Best Schoolers, Tween or Teen Licensed Property
Moshi Monsters

Best Brand Licensed Property
Orla Kiely

Best Sports Licensed Property
London 2012 Olympic Games and Paralympic Games

Best Celebrity Licensed Property
One Direction

The Best Classic Licensed Property
Mickey Mouse

Best Licensed Marketing Communication 2011 Award
Gnashional Trust for The National Trust from DC Thomson

Honorary Achievement Award
David Aykroyd and Pauline Lonsdale