The Bella Sara Company, LLC, of Seattle Washington, is pleased to announce the launch of their first trading card APP based on Bella Sara, the popular brand of trading cards, and virtual fantasy world of horses.

“We’re very excited about the launch of our new APP and the idea that we will now be able to reach so many more young girls with the story of Bella Sara and it’s positive messages” said Gitte Brandegaard, creator and CEO of The Bella Sara Company.

Bella Sara, in cooperation with GetGiv Ltd. of TelAviv, uses a ground breaking technology that allows users to collect, trade and play with Bella Sara trading cards via their iPhone, iPod or iPad.

Users are able to trade cards from one smart device to another instantly, building their card collections. Additionally they can play games with duplicate cards to fill in their empty slots in their digital album.

“We are very enthusiastic about partnering with Bella Sara and are looking forward to giving Bella Sara’s fans a new and exciting card collecting experience right inside their iPhone, iPod or iPad.” said Mattan Levin of GetGiv Ltd.

The Bella Sara Company plans to release two additional APP’s in October 2012 that will feature a series of games, also based on the Bella Sara world of horses and the popular Chibis.

“With the rapid growth rate of consumers using smart phones and e-readers, having our new APP’s is the logical direction for us” said George Stetar, EVP of licensing and international business for the Bella Sara Company.

Bella Sara launched it’s first product, a game called Bella, in September of 2005. Bella Sara today has over 8 million registered users and over 160 million cards sold to date, with over 65,000 points of sale in over 27 countries and over 50 licensees. Bella Sara’s first direct to DVD movie will release in 2013.

For more information contact George Stetar: george@bellasaracompany.com