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Dracco is a brand production and development company that operates all over the world creating and distributing brands for kids in all fields: toys, candy, back-to-school and other licensing categories.
Dracco arrives at Brand Licensing in London with a big success, Filly. An extensive, worldwide licensing programme already backs the property, with a concentration in Germany and Poland. More than 50 million collectibles have been sold. |
Many licensees covering all key categories are ready to release consumer products worldwide in 2012 and 2013.
Moreover, Dracco will be attending MIPCOM 2012 in Cannes to support negotiations with international co-producers on the creation of a new animated series for TV and new media platforms: Filly. The series will contain 26 x 26’ to launch in 2014.
Filly fast facts:
- #1 toy and girls license in Germany (source: NPD Group), #2 toy in Poland
- #1 kids magazine in Germany (over 200.000 copies sold/month) and in 13 more European countries
- 50 million collectibles sold with a huge licensing program (opportunities exist worldwide!)
- Heavy marketing campaigns with master toy partner Simba Dickie Group, licensees and licensor Pan Euro
- TV series of 26 episodes of 26 minutes in the making for 2014
- Sold in most European countries and the US, Canada and Latin America
- Innovative toy design: each Filly has at least one Swarovski crystal
- New Filly series every year including new characters, design and story line
- Big success with licensed products across all categories
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In addition to Filly, Dracco also owns IPs such as Predasaurs and Zombie Zity that have significant licensing opportunities.
Dracco’s strategy is to develop “value for money” entertainment for kids and teens, and make products available across all types of retail and media channels.
Dracco is composed of an experienced team of engineers and creative designers building ideas into retail products. Supported by a strong administrative and production base in Hong Kong and an international network of Sales offices and working with top distribution partners. |
