The Phat Food Co. Enters Exclusive Representation Agreement with Leading International Brand Licensing Agency Beanstalk

Leading brand licensing agency Beanstalk has secured a representation agreement with The Phat Food Co. to expand across a range of food and drink categories under the ‘Phat’ brand. Starting out as The Phat Pasty Co., The Phat Food Co. was conceived by husband and wife team Paul and Laura Clark, ‘The Phat Controllers,’ who built its reputation on quality, tasty Cornish pasties with ‘no nasties.’ Having both acquired extensive expertise in the food-service industry through work with large branded restaurant chains, the Clarks launched The Phat Pasty Co. as a franchise operation, which operated a fleet of iconic Phat Pasty camper vans travelling the U.K. selling pasties and other sandwich items.

Having beaten out competition from well-established high street competitors to win multiple industry awards, the company expanded, creating a range of ‘Phat Pasty Co.’ pasties, sold at over 500 outlets across the U.K. via food service wholesalers. The Phat Food Co. now supplies an extensive range of ‘Heat to Eat’ products to Travelodge, one of the U.K.’s leading hotel operators which has over 500 hotels across the U.K., including the most recent Phat brand extension - The Phat Porridge Pot. In autumn 2012, the brand enters the on-board airline arena, supplying inflight buy on board snacks to a major British airline Thomson.

Speaking on the background of the company, Laura Clark, Phat Controller of The Phat Food Co., shared, “Our whole family is passionate about good food, and above all, we wanted to be part of something fun, dynamic and exciting. The inspiration for the business came about after a trip to see family in Cornwall; the lifestyle is so fun and full of life that we wanted to encapsulate that in a company. The Phat brand brings a smile to customers’ faces and that’s a great start to every day.”

Ciarán Coyle, Beanstalk’s Managing Director, International, said, “Beanstalk has a long history of representing very well established corporate, FMCG, fashion and food brands but we also recognise burgeoning potential. We are extremely impressed by The Phat Food Co. and its founders Paul and Laura, who display a dynamism and business expertise that has already achieved significant attention from leading retailers and manufacturers in the U.K. They are a highly successful start-up and we will work together to take the brand to the next level.”

To find out more about licensing opportunities for The Phat Food Co. visit the Beanstalk stand #E060 at Brand Licensing Europe 2012 or contact sheelagh.cullinan@beanstalk.com