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Beanstalk Announces Licensing Agreements for Leading British Fashion Designer Matthew Williamson
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Leading brand licensing agency, Beanstalk, today announced a number of licensing agreements secured for its client Matthew Williamson, the celebrated British fashion designer, to extend his brand into additional fashion and lifestyle categories including footwear, handbags and interiors.
Leading British fashion accessories company, TLG Brands, will work with Matthew Williamson to design, manufacture and distribute a full lifestyle offering of women’s handbags, debuting at premium retail in AW2013. An iconic lifestyle collection, the range will include casual, career, and evening designs for the sophisticated, fashion-forward consumer.
Matthew Williamson is also working with premium footwear manufacturer, GMI Corp USA, to develop a range of women’s footwear under the Matthew Williamson brand. The initial footwear collection was recently previewed at the official Matthew Williamson catwalk show during London Fashion Week and will launch at retail SS2013 in department stores, select boutiques and Matthew Williamson stand-alone stores. |
Osborne & Little, one of the world’s leading names in fabric and wallpaper design, have been secured to develop an exclusive range of furnishing fabrics and wallpapers in collaboration with Matthew Williamson. The first Matthew Williamson at Osborne & Little collection is scheduled to launch at retail in AW2013.
Each of these fashion and lifestyle categories will encompass Matthew Williamson’s unique visual identity and highly recognisable signature aesthetic, which is characterised by his use of vibrant colours, prints and embellishments.
Matthew Williamson shared, “We’re a brand that’s now got a rich DNA. There’s a history, there’s an archive and there’s a real sense — both from a creative point of view and a business perspective — that the categories feel right,” said Williamson. “The designs will have all the same sort of elements that I have in my ready-to-wear, but my key objective is to add new layers, freshness and keep things up to date and moving forward.”
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Joseph Velosa, CEO of Matthew Williamson, added, “We have naturally evolved into a lifestyle brand over the years and the time feels right to add relevant strands to our fashion core. We have three stand-alone stores and two franchise partners, and they particularly wanted accessories to be part of the mix, so we have a full offering.”
Ciarán Coyle, Beanstalk’s Managing Director, International, said, “We are thrilled to announce GMI Corp, TLG Brands and Osborne & Little as licensees of Matthew Williamson. We have had enormous interest in his brand since we were appointed as his licensing agent earlier this year, which is testament not only to Matthew Williamson’s unique design DNA and colour expertise, but also his ability to transcend geographies and strike an emotional chord with fashion consumers across the globe.”
To find out more about licensing opportunities for Matthew Williamson visit the Beanstalk stand #E060 at Brand Licensing Europe 2012 or contact serena.sibbald@beanstalk.com |
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