Global app phenomenon Doodle Jump finds U.K. home with Brand Licensing Agency Beanstalk

Leading international brand licensing agency Beanstalk announced its partnership with games developer Lima Sky for exclusive representation in the U.K. of its global app sensation, Doodle Jump.

The phenomenally successful digital property entered the Apple App Store in April 2009, and subsequently received an Apple Design Award for excellence in design, user experience and quality. Recognised by Apple as the third all-time top paid app in March 2012, Doodle Jump has remained in the Top 25 Paid Apps for over two years. With tens of millions of game downloads on over 2,700 mobile handset models worldwide, Doodle Jump has established itself as a modern classic in the mobile application space. Having secured global robotic and soft toy segment leaders, Innovation First Labs and Gund as master toy partners, Lima Sky has appointed Beanstalk to support Doodle Jump’s expansion into licensed products in the U.K. including apparel, accessories and publishing. Doodle Jump will continue to manage U.S. licensing initiatives in-house.

Eric Karp, Chief Licensing Officer for Lima Sky, comments, “Beanstalk is the gold standard in licensing brand management. We at Lima Sky are thrilled to be working with Beanstalk to bring the world of Doodle Jump to life on merchandise for the game’s millions of U.K. fans.”

Ciarán Coyle, Beanstalk’s Managing Director, International, said, “It’s no secret that Beanstalk firmly believes the next big entertainment franchises are to be found among the many apps and games in the digital space. We are very excited to represent Doodle Jump, not only as one of the greatest apps of all time but one with enormous opportunity for creative and entertaining licensed product. The opportunity has also been recognised by key U.K. retailers and manufacturers who have already expressed significant interest in the brand and its plans for extension through licensing.”

To find out more about licensing opportunities for Doodle Jump visit the Beanstalk stand #E060 at Brand Licensing Europe 2012 or contact daniel.amos@beanstalk.com