|
Leading international brand licensing agency Beanstalk to extend the Energizer and Eveready Brand Licensing Programmes to Europe
 |
|
Leading international brand licensing agency and consultancy, Beanstalk has been appointed by the major consumer goods company Energizer Holdings Inc., to represent their leading power brands Energizer and Eveready in Europe. With a long-standing history of over 100 years in innovations, the Energizer and Eveready brands retail in over 160 countries around the globe.
Beanstalk, who has represented Energizer and Eveready in North America since 2009, is tasked with growing the reach of the strategic licensing programmes for both brands across Europe, through licensed products which complement and demonstrate their status as leaders in ‘power’ and ‘charging.’
Ciarán Coyle, Beanstalk’s Managing Director, International said, “Beanstalk is thrilled to represent the Energizer and Eveready brands in Europe. With a heritage rich in innovation, brand extension is a natural growth area for these progressive and insightful brands. Today’s consumer is plugged in at all times and demand power and charging solutions adapted to their busy lifestyles. Brand licensing as a business model offers significant opportunity to explore this and we believe there is a ripe opportunity to grow and add value to consumers’ lifestyles.” |
Martin Burch, Director Marketing and Strategic Planning for Energizer, comments, “Licensing is increasingly becoming a key growth area for the Energizer brand and we are looking forward to taking this to the next level in Europe through our partnership with Beanstalk, whose international capabilities bring regional expertise and strength to this global programme.”
Beanstalk will be exhibiting at the Brand Licensing Europe 2012 trade show at London Olympia 16th – 18th October, stand no. E060. |
