|
|
GfK, one of the world’s largest research companies, has unveiled an exclusive report for members of the International Licensing Industry Merchandisers’ Association (LIMA), covering the digital, durable and gaming categories. The report is available to LIMA members only and will be 40 per cent off the normal price. It will give licensors and licensees unrivalled insight into trends, purchasing and pricing in those categories. Max Templeman, Account Manager for Consumer Electronics at GfK comments; “We are seeing a significant trend for licenses to move into the digital space. This report addresses the need for current research into the consumer electronics, IT and telecoms market and will provide vital management information for licensors and licensees already working or looking to move into those sectors.” The report covers sales trends, branded and own label pricing, category attributes, online sales trends and household purchase rates across 30+ product categories and collated from EPoS data – the most extensive and reliable research available. Available in hard copy and online, it will be updated quarterly. The reports include monthly data. Kelvyn Gardner, Managing Director of LIMA UK, comments: “The timing of this report is ideal for licensors and licensees who are looking to capitalise on the Christmas gifting market. We’ve had a significant number of enquiries from people looking to take advantage of all types of technology from tablets to internet TV to mobile apps. This report is designed to give people a much better understanding of those markets and what consumers are buying.” The first report covering September 2012 will be available from 1st November. To qualify for the discounted report, businesses must be a member of LIMA. To register your interest please contact Max Templeman on +44 870 603 8263 or max.templeman@gfk.com |