|
|
Leading international brand licensing agency, Beanstalk today unveiled several new brands that have recently joined its prestigious client roster at Brand Licensing Europe. The announcement comes amidst news of major new license agreements secured by Beanstalk for celebrated British fashion designer Matthew Williamson in footwear, handbags and interiors, as well as the retail launch of the official MovieStarPlanet magazine by Egmont Kids U.K. Global app sensation Doodle Jump, from games developer Lima Sky, joins as an exciting new property for Beanstalk. Lima Sky has recently secured segment leaders Innovation First Labs and Gund as master toy partners in the key segments of global robotics and plush, respectively. Lima Sky has appointed Beanstalk to support Doodle Jump’s expansion into licensed products in the U.K. including apparel, accessories and publishing. Award-winning ‘Food to Go’ brand The Phat Food Co. will take their first steps in brand licensing under the guidance of Beanstalk’s specialist teams, having found a home alongside longstanding food and beverage clients Jack Daniel’s, Southern Comfort, Finlandia and Chambord. Beanstalk has also been appointed to represent leading power brands Energizer and Eveready in Europe. Beanstalk, which has represented both brands in North America since 2009, is tasked with growing the reach of the brands’ strategic licensing programmes across Europe through licensed products which complement and demonstrate their status as leaders in ‘power’ and ‘charging.’ Ciarán Coyle, Beanstalk’s Managing Director, International, said, “2012 has been a phenomenal year for Beanstalk. We have a tremendous track record of building global brands and spotting potential. Over the past year, we have seen the breadth and depth of our client roster develop in the areas of food, fashion and digital entertainment, in line with our strategy. The success of this strategy means we are going from strength to strength even in the current challenging retail environment.” To find out more visit the Beanstalk stand #E060 at Brand Licensing Europe 2012 Louise French from Beanstalk will be speaking at ‘Fashion & Brand Licensing: A Panel Discussion’ at 11.45am Thursday 18th Oct at Brand Licensing Europe’s Licensing Academy |