- In 2012 the LEGO Men Campaign enters the third round
- App. 15 percent of all customers buying LEGO Technic products are men acquiring LEGO sets for themselves
- The LEGO Technic Unimog U400 is comprised of 2048 pieces and still favourite item among grown-up fans of LEGO
- The dedicated website LEGOmen.de combines all products that inspire men
Men love to build – the success of the LEGO Men Campaign that enters the third round in 2012 underlines this fact. Since the launch of the campaign the market share of men buying LEGO Technic products for themselves has grown from 10 percent to more than 15 percent. In 2011 more than 175000 users visited the dedicated website LEGOmen.de. Here men are presented with a complete overview of all product ranges available. They may test the functions of the LEGO Technic Unimog U400 online and admire the Sydney Opera House of the LEGO Architecture range or the 120 cm LEGO Star Wars™ Super Star Destroyer.
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Products that fascinate men of today
Every man’s favourite toy is his car: According to a survey carried out by the LEGO GmbH and Innofact in October 2011, 33 percent of all participating men confirmed that their car is their favourite hobby. That’s why many of them will swoon over the LEGO replica of the classic Volkswagen T1 Camper Van from 1962. On the outside, the terrific detailing includes 'V' shape three-way colour split at the front, the iconic pop-up roof with textile curtain surround and lots more! The interior pays tribute to the flower power era. Highlights are the lava lamp and a “Make LEGO Models. Not War” T-shirt.
The LEGO Technic Unimog U400 remains a long-selling favourite among grown-up blink c3="LEG">LEGO fans. Made of 2048 pieces, it is the largest LEGO Technic model of all times. 15 hours of building fun to assemble the impressive vehicle with its pneumatically powered, articulate crane with working grabber and a recovery winch on the front. The grabber and front winch are able to move any obstacle out of the way. Rebuild the crane and winch into a huge snow plough in winter. |
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LEGO Architecture: An absolute must-have for sophisticated builders
Empire State Building, Brandenburg Gate, or the Sydney Opera House – thanks to LEGO Architecture men may recreate world-famous buildings and landmarks from all over the world – brick by brick. Since 1 June 2012 the latest model, Big Ben made of LEGO bricks, is available in nine LEGO Stores (stores.LEGO.com) throughout Germany, the LEGOLAND® Shops and online at LEGOshop.com. With a height of 27.8 cm this landmark still fits on any desk. All sets offer insights into the development and building process of different buildings. Each product comes with a booklet featuring step-by-step instructions, photos of the prototype, information on design, architects, history, and special features. |
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Men: Come out as players!
For the third year in a row, LEGO GmbH inspires the inner child in men with their LEGO Men Campaign. The campaign focuses on products that thrill grown-up men. With vehicles, space crafts, or architectural pieces of art modern men confidently acknowledge their enthusiasm for playing, building, and collecting. And that’s good news! According to psychotherapist Birgit Schuster dealing with new challenges in play stimulates creativity and enhances the ability to reason. Playing makes fit for all tasks in work life and everyday life as well. What is more, the LEGO Men Campaign inspires with hilarious advertisements, new playful activities, and competitions like the latest voting-competition “The next big thing”. What is going to happen next year? Be surprised! |
