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Pink Chillies, a new character based brand born out of a love for elephants, has won the final of the License This! challenge, at this year’s Brand Licensing Europe.
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Now in its third year, the challenge offers those with brand new creative concepts the opportunity to break into the global licensing industry, and the final took place in front of an audience at the show on Thursday 18th October. Pink Chillies won a fully-furnished stand at Brand Licensing Europe 2013, so that the property can be brought back to market next year.
Pink Chillies is a range of elephant gifts with a twist, each character represents an endangered species and / or an environmental issue. The range includes toys, bag clips and stationery, and 10% of profits are given to support a range of related charities. | Pink Chillies was one of only four properties which successfully made it through to the finals from over 50 entries. Fellow finalists were:
- I am Merryl presented by Pink Key Consulting - a deliberately edgy new property drawn by Daily Mirror cartoonists Kerber and Black.
- Lillipippins presented by JELC – enchanting artwork featuring wild and woodland animals that inhabit an imaginative world of keepsakes.
- Modabots presented by Morse - a new design concept based on build-it-yourself Paper Robots.
Suzanne Till, Director of Pink Chillies, said: “We are thrilled to have won the challenge, and look forward to planning our strategy for the next 12 months. Exhibiting at BLE will give us fantastic exposure to the UK and European markets and we can’t wait to showcase Pink Chillies next year.”
Judging panel chair Richard Hollis, Licensing Sales Director Consumer Products at BBC Worldwide, said: “Congratulations to all the finalists, whose properties were so contrasting in their graphic approach and target markets. Picking one was very hard as they all have a bright future. Pink Chillies stood out for us as being the property that had the most to gain from exposure at next year’s show, the simple graphics combined with the exoticism of the elephants and the worthy charity element are a winning combination.”
For more information on License This! please visit www.brandlicensing.eu. For more information on Pink Chillies, visit www.pinkchillies.com. |
