New range of Cut The Rope children’s t-shirts gets major launch at 247 Asda stores

ZeptoLab®, in conjunction with ITV STUDIOS Global Entertainment (ITVS GE), licensing agent across all countries in the European Union for the massively successful ZeptoLab game Cut The Rope®, has announced arrival of a stylish range of children’s t-shirts in George at Asda. The range, unique to George and designed to order by Smith & Brooks, an apparel company that specialises in licensed children's clothing, arrived in Asda on the first of November.

The t-shirts are aimed at both girls and boys from the age of six up and will feature two designs, both highlighting Cut The Rope’s striking, bold graphics and the game’s very popular star, the candy-loving Om Nom®. The range is exclusive to George for launch in a selection of stores and online at www.george.com, supported by highly visible in-store promotional material and online competitions and giveaways.

Soon after its release for iOS in October 2010, Cut The Rope became the fastest-selling game ever in the Apple app store. Android and Windows 8 versions followed, along with a sequel: Cut The Rope: ExperimentsTM. To date, Cut The Rope can boast well over 250 million players, with no sign of slowing down.

George Brand Director Fiona Lambert says, "Cut The Rope’s strong, funny and exciting graphics are not just memorable in their own right but perfect for children’s t-shirts. This is a brand and a product that will be a hit with kids everywhere and we're thrilled to be launching the range exclusively at George.”

Natalie Harvey, Head of Retail and Promotions, ITV STUDIOS Global Entertainment, adds: “Bringing Om Nom to a respected line like George at Asda is further proof of the amazing popularity of Cut The Rope among pre-teens. This range is perfectly timed — and perfectly designed — for this fast-growing market.”