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With immediate effect Studio 100 Media will be responsible as License Agency for the commercialization of the merchandising rights of the German Soccer League Logo, the champions trophy of the German Soccer League and the 2nd German Soccer League as well as the “50 Years of Bundesliga” Event Logo for the coming three seasons (2012/12, 2013/14 and 2014/15). The agreement pitch has been accomplished by DFL Sports Enterprises GmbH who will oversee the co-operation. With this agreement Studio 100 Media is expanding its portfolio with the marketing of licenses into the sports area. The aim of the partnership is to build an exciting merchandising portfolio over the next few years. The German Soccer League is in its 50th Season and will celebrate its 50th anniversary on August 24th, 2013. A special Event Logo has been created for this anniversary, which will be used for appropriate merchandising products. |
