Read it before you see it: HarperCollins brings The Hobbit to life on 75th anniversary

BRANDORA Editorial Staff - November 2012

 
using cutting edge ebook technology from Apple

HarperCollins have released a range of cutting edge interactive ebooks in advance of The Hobbit: An Unexpected Journey, using Apple’s unique iBooks Author app.

Find out all you need to know about The Hobbit: An Unexpected Journey before you see it with the official film tie-ins: The Visual Companion, The Official Movie Guide, The Official Annual, The World of Hobbits and The Movie Storybook. These multi-touch editions are among the first iBooks Author ebooks to include embedded custom fonts, scrolling sidebars, pop-over widgets and retina-display enhancements, creating a unique and truly immersive ebook experience. Features include:
  • Interactive maps allowing users to explore Hobbiton, Rivendell and beyond
  • Touch responsive puzzles and activities
  • High resolution pinch-to-zoom images and scrollable galleries
  • A height chart feature, showing how Bilbo matches up to the goblins

Watch the titles in action here.

HarperCollins has collaborated with Yudu Media to produce these five titles. Yudu’s dedicated iBooks Author team adapted quickly to the iBA software by storyboarding and suggesting creative ideas which fit in beautifully with the technology. Creative technology agency Isotoma also provided a variety of interactive widgets for the project.

Eric Winbolt, HarperCollins Digital Creative Director, said: “Increasingly the publisher is able to add value by understanding how developments within technology & publishing platforms can be best leveraged to benefit our authors & their readers. We hope these beautiful titles perfectly illustrate these principles; great content married with compelling digital formats to deliver an experience we hope our audience will find to be both delightful and engaging.”

The ebooks will be published on 8th November by HarperCollins in the UK, Australia and Canada, with US editions being published by Houghton Mifflin. Alongside the Apple editions, parallel products will also be available from Amazon, Barnes and Noble, Google and Kobo.

For tech queries regarding the Official Movie Guide and The Visual Companion please contact sam.hancock@harpercollins.co.uk

For tech queries regarding The Official Annual, The Movie Storybook or The World of Hobbits please contact tom.conway@harpercollins.co.uk