HIT Entertainment, one of the world’s leading children’s entertainment producers and rights-owners, today announced that TOMY, the master toy partner for Bob the Builder in Germany, will have its contract extended, continuing to meet the high demand for Bob toys within this market. The TOMY range includes playsets, vehicles, figurines and remote control.

Bob the Builder is one of the most popular brands in HIT’s pre-school portfolio and continues to flourish 13 years on from launch. Bob consistently enjoys strong ratings on broadcast platform Super RTL in this region and demand for toys remains high across multiple categories.

Commenting on the deal Jon Owen, VP Business Head HIT Licensing EMEA said: “We’re delighted to continue our longstanding relationship with TOMY by extending their master toy contract on Bob. TOMY is a major player in this key territory and eight years on from first being appointed, this partnership continues to thrive.”

Mark Collee, Managing Director for TOMY Germany, Benelux and Eastern Europe agreed: “We have built strong momentum for Bob the Builder toys over the years; we have a solid range of product and continue to bring in new consumers all of the time, so we are very pleased to be continuing our partnership with HIT and Bob the Builder”.

For more information on Bob the Builder please visit www.bobthebuilder.com.